This is a Visual Anthropology series, accompanied by a filedwork and written thesis, produced in January- April 2016. The work deals with the beauty ideal of ultra-religious, married women in Jerusalem, Israel. I was diving into the meanings and interprestations of the practice of wigs wearing as a sign for modesty, beauty, located somewhere between empowerment and oppression. This body of work tracks the well-established industry of wigs; from the factory- to the fashion production- to the store- to the clients, and along that path it attempts to re-define the intersection of religion and fashionable, as to modest and provocative.